At NeckMuse, we prioritize the privacy of our users (“user” or “you”). This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our scarf e-commerce platform, http://www.neckmuse.com, including associated media formats, channels, mobile sites, or applications (collectively, the “Site”). Please review this policy carefully. If you disagree with any terms, we ask that you discontinue using the Site.

We reserve the right to modify this policy at our discretion. Revised policies take effect immediately upon posting, and you waive the right to receive individual notifications for each update. We recommend periodic reviews to stay informed. Continued use after policy updates signifies your acknowledgment and acceptance of these changes.

1. Scope and Applicable Laws

This policy is intended to comply with the laws applicable to the merchant entity’s jurisdiction. We primarily serve customers in the United States, the United Kingdom, the European Union, and other markets where shipping is available at checkout.

We comply with the Hong Kong Personal Data (Privacy) Ordinance (PDPO) and, where applicable, the EU General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act/California Privacy Rights Act (CCPA/CPRA), PIPEDA, Australian Privacy Principles, and other local privacy laws. If local law provides you with greater rights than this policy, those rights will apply.

2. Collection of Your Information

We collect information through multiple methods, including:

A. Personal Data You Provide
Identifiable details such as:

• Name
• Shipping address
• Billing address
• Email address
• Phone number
• Account login credentials
• Order details and purchase history
• Style-related preferences, such as preferred scarf lengths, fabric types, colour palettes, or wearing occasions
• Communications with us, including customer service inquiries, reviews, and survey responses

You provide this voluntarily when completing forms, creating accounts, placing orders, or participating in Site activities. While optional, withholding personal data may limit access to certain Site features, such as personalised recommendations, order tracking, or style alerts.

B. Financial and Payment Data
Payment information collected during purchases, returns, or exchanges, such as:

• Payment method
• Credit/debit card brand
• Card number, expiration date, and security code
• Billing address
• Transaction records

Full payment card details are processed by our third-party payment gateways. We do not store full credit card numbers or CVV codes on our servers. This data is used to process transactions, prevent fraud, handle returns or exchanges, and improve our website and services.

C. Derivative and Technical Data
Automatically collected server and device data, including:

• IP address
• Browser type and operating system
• Access times
• Pages viewed before and after visiting the Site
• Approximate location derived from IP address
• Mobile device name, type, operating system, country, and preferences

D. Cookies and Tracking Technologies
We use cookies and similar technologies, including:

• Essential Cookies: Required for core Site functions, such as cart and checkout.
• Analytics Cookies: Help us understand how visitors use the Site.
• Advertising Cookies: Used for online ads related to scarves and fashion accessories. Neither we, advertisers, nor partners can access personally identifiable information via these cookies.
• Remarketing Cookies: May increase ads for scarf products you have recently viewed. These cookies enable special offers to encourage return visits, with anonymized processes preventing direct contact.
• Affiliate Cookies: Required to compensate partners promoting our scarf collections on commission. Specialist companies (affiliate networks) manage these cookies, ensuring no personal identification.

E. Information from Third Parties
We may receive information from payment processors, fraud-prevention services, analytics providers, marketing partners, social media platforms, and logistics providers, where permitted by law.

3. How We Use Your Information

We use your information for the following purposes:

• Order Fulfilment: To process payments, prepare, pack, ship, and deliver your orders, and handle returns or exchanges.
• Shipping and Tracking: To provide shipping notifications, tracking numbers, and delivery updates through logistics and carrier partners.
• Customer Support: To respond to inquiries, resolve issues, and provide after-sales service.
• Account Management: To create and manage your account, order history, and preferences.
• Personalisation: To recommend scarves, styles, lengths, fabrics, colours, and occasions based on your preferences.
• Marketing and Advertising: To send promotional emails, style alerts, special offers, and targeted advertisements, where permitted by law and with your consent where required. You may opt out of marketing communications at any time.
• Analytics and Improvement: To analyse Site usage, improve our products, services, website, and customer experience.
• Fraud Prevention and Security: To detect, prevent, and investigate fraud, unauthorized transactions, and security incidents.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.

Where required by law, we rely on one or more legal bases: your consent, performance of a contract, compliance with legal obligations, and our legitimate interests in operating and improving our business.

4. Sharing and Disclosure of Your Information

We may share your information with third parties in the following circumstances:

• Service Providers and Processors: We share information with logistics companies, carriers, payment gateways, fraud-prevention providers, IT and cloud hosting providers, email/SMS service providers, analytics providers, advertising partners, and customer support tools. These providers process information on our behalf and are required to protect it.
• Payment Gateways: Payment card information is shared with PCI-DSS compliant payment processors to complete transactions securely.
• Logistics and Shipping Partners: Your name, shipping address, phone number, and order details are shared with carriers to deliver your order and provide tracking updates.
• Affiliates and Business Partners: We may share information with affiliated companies for business, operational, and marketing purposes, subject to applicable law.
• Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose information if required by law, regulation, court order, or legal process, or to protect our rights, property, safety, users, or the public.
• With Your Consent: We may share information for other purposes when you have given your consent.

We do not sell your personal information for money. We may share information for targeted advertising as described above, which may be considered “sharing” or “sale” under certain laws, such as the CCPA/CPRA. You may opt out of such sharing where required by contacting us or using available opt-out tools.

5. Payment Security

We take payment security seriously. Our payment processing is handled by PCI-DSS compliant payment gateways. We use industry-standard safeguards, including:

• SSL/TLS encryption to protect data transmitted between your browser and our Site.
• Tokenization and secure payment gateways to process card payments without exposing full card details to our servers.
• Access controls to limit access to personal and payment data.
• Monitoring and fraud-prevention tools to detect suspicious activity.

We do not store full credit card numbers or CVV codes on our servers. However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Choices

You may block cookies via your browser settings, but this may restrict access to certain Site features, such as personalised style suggestions, saved wishlist items, or checkout functionality. Non-essential cookies expire after specified periods.

For cookie details, you may visit the ICO website or Google Cookie Policy. Where required, you may also manage advertising preferences through available opt-out mechanisms.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, including order fulfilment, customer support, legal, tax, accounting, fraud-prevention, and regulatory requirements. When no longer needed, we will delete, anonymize, or securely destroy it in accordance with applicable law.

8. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence, including Hong Kong, the United States, and other countries where our service providers operate. Where required by law, we implement appropriate safeguards, such as contractual protections and standard data protection clauses, to protect your information.

9. Children’s Privacy

The Site is not intended for children under the age of 16, or under 13 where applicable law specifies. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us, and we will take appropriate steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be posted on the Site with an updated “Last Updated” date. Changes take effect immediately upon posting. Your continued use of the Site after any changes signifies your acknowledgment and acceptance of the updated policy.

11. Contact Us

For privacy inquiries, requests, or concerns, please contact us:

Address: RM.517 NEW CITY CENTRE, 2 LEI YUE MUN ROAD, KWUN TONG HONG KONG
TEL: +85247884430
Email: [email protected]
Working Hours: Monday–Friday, 08:00–17:00 (UTC +8)

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